20 Best SEO Tools in 2025 For Every Use Case

Features include exploring search interest over time, comparing multiple search terms, and seeing geographic trends in searches. You can track how interest in a topic changes in real-time or over longer periods. Your team can also access data on related search terms and queries for deeper insights. Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions.

To keep track of your page’s performance, save the audit report as a PDF file or HTML file. Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends.

Tools You Can Use For SEO Competitive Analysis

Semrush offers so many tools and resources that even those experienced in SEO Anomaly SEO should expect a learning curve; that curve is much steeper for beginners. To its credit, Semrush understands its platform requires some user training. Semrush offers a vast online Help Center, complete webinars, e-books, podcasts and how-to articles. The Semrush Academy features dozens of free courses and certification exams. Paid plans include keyword research and suggestions, competitor keywords, SERP lookups and tracked keywords.

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With Diib, you can add high-priority keywords to a monitoring list. It’ll show you those at the top of your keyword reports and let you see their history of performance on the SERP. But the best part is that the tool will also notify you when your rankings change for those keywords. The heads-up lets you take action, like updating the page’s UX or adding new information. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.

• Whether you’re running PPC campaigns or scaling organic traffic, a well-optimized landing page aligned with SEO data can significantly boost performance.
• You can gain or lose page-one ranking for any given keyword in a day.
• This tool allows me to visualize my site structure, ensuring that search engines can crawl my pages effectively.
• Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons.
• Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms.

The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools.

This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword. As both tools are free, it’s worth trying both to see which one suits your needs best. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora.

Think of it as laying down a network of roads within your website, guiding visitors and search engines alike. Get SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner, which has over 40,000 users. It provides detailed information about those keywords, including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months. One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects. Keyword Hero also provides a 14-day free trial of any of its  plans. Explore the best free tools to optimize your website for search engines.

Or get inspiration from competitors’ titles, descriptions, etc. You can also use the Semrush Sensor to see which SERP features are most prevalent in your niche. Free Semrush users can add up to 10 keyword-page pairs to the On Page SEO Checker. When you’re ready to pursue an opportunity, the tool helps you draft, send, and track your outreach email. With a free Semrush account, you can track up to 10 keywords in Position Tracking.

Clearscope has proven its worth with powerhouse clients like IBM, Adobe, and Webflow. This platform takes the guesswork out of content creation by using advanced natural language processing to help you create content that actually ranks. The platform’s secret sauce is its ability to condense hours of manual research into a matter of minutes. Content Harmony doesn’t just offer another SEO tool—it provides a comprehensive workflow that takes you from keyword research to content brief to final grading. WriterZen emerges as a comprehensive SEO content solution that aims to simplify the entire content creation process. It provides a full suite of features designed to take you from initial keyword research to final content publication.