Product Page SEO Tips & Guide for Ecommerce Sites 2025

For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post. On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic.

It will ensure people actually see what you have to offer and increase conversions. You should also make sure that your CTAs, products, services and offers are above the main drop-off point. Whatever actions matter most to your business, track them in Google Analytics 4. This will give you the SEO Anomaly insights you need to increase these KPIs over time. Your user’s experience is one of the major focuses of on-page SEO.

📝 2. Machine Learning Content Recommendations

Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20). Search engines also do not understand how to separate words in URLs when they run together without a separator (example.com/optimizefeaturedsnippets/). Instead, use the hyphen character (-) to separate words in a URL. The more links on a page, the less equity each link can pass to its destination page. In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content. Majestic offers extensive backlink analysis and domain authority information, which are crucial for assessing the strength and reputation of your website in the SEO ecosystem.

How to optimize your website for on-page SEO

So if your site isn’t search engine-friendly, you’re missing out on a ton of traffic and sales. From social media ads to email marketing to influencer campaigns, there’s no shortage of ways for Shopify merchants to reach their target audience. Search engines don’t operate solely in the realm of text anymore. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products. If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies.

Before you can optimize your site, you need to choose the right keywords. These are the phrases that your customers are Googling when looking for a business like yours. Once you’ve made a list of target keywords, you want to use them throughout your website. If your focus keyword is “SEO Strategy For SAAS Companies”, it would be insane to load all those keywords multiple times in a page.

• A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand.
• For any case with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting.
• If one of your KPIs for measuring your SEO success is keyword rankings (which it probably should be), you’ll need to set up a rank tracker.
• This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords.

Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution. This will ensure that these pages are interconnected and in turn make it more discoverable to both search engines and your users. Every page should be optimized for search engines to maximize visibility and performance.

Spend the time getting it right and reap the rewards in rankings. The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting.